To lead a real estate photography business, it either requires an individual or a team who are paid to take high-quality photographs of houses for sale. Photography is a crucial component in the real estate industry. It aids in making a stronger impression on potential customers.

There are numerous benefits to working in the real estate photography industry. One benefit is independence, as the schedule is more flexible than a traditional 9-to-5 job. Furthermore, prepare to bid farewell to the crowds. This job entails avoiding congested areas and not hustling to get to work on time.

However, you can't get into the real estate photography business without professionalism. Each shot should emphasize the real estate building's principal purpose.

Before embarking on the many stages of real estate photography, it is critical to understand the subject thoroughly. Read on to find out more information on how to get started in this industry.

What Does A Real Estate Photographer Do?


People might take real estate photography as a piece of cake. However, in reality, a lot of work goes into it. If you're interested in photographing houses or commercial properties, you can choose one or the other. To begin a real estate photography business, you must be prepared to wear multiple hats.

A real estate photographer's job entails more than just taking pictures. You need to invest time and resources in home staging, photo editing, marketing, and sales. While photo editing can take as long as the session itself, you won't have that luxury when it comes to real estate photos.

Realtors often have a 24- to 48-hour turnaround time for real estate images, but this isn't always the case. In the real estate photography business, the most common method of employment is working with real estate agents to photograph homes or commercial properties for web listings. There are also real estate stock photographs that you may wish to examine.

Step 1: Plan your business and branding


If you're starting your photography business, begin planning your business and branding. Without doing that, you won't be able to make your individual space in the industry and stand out among thousands of other real estate photography businesses.

You will have to map out the specifics of your real estate photography business plan thoroughly to ensure that you have a clear idea about what you'll have to deal with.  

What Are The Startup And Ongoing Costs?


Despite the massive potential for growth, many photographers start as sole practitioners. So, the costs of setting up and running a physical presence are decreased. Experts say a $10,000 budget is sufficient.

To start your own photography business, you'll need:

  • To take better photos, make sure your camera has interchangeable lenses, a cable release, a flash, and a wireless trigger
  • Wide-angle and telephoto lenses
  • Flashes
  • Dropbox or other file sharing system
  • Equipment insurance

There are various ways to enter into the franchise industry. Despite increased start-up costs, investors have more resources to help build the company. A franchise can cost from $15,500 to $45,000 to buy.

You will save money if you don't start a home office right away. Expenses to budget for include:

  • Accounting software might cost up to $300 each year to maintain
  • Editing software costs $48, up to $150 each year
  • Business insurance
  • Fuel costs have soared recently
  • Promotional items
  • Using freelance photographers lowers payroll taxes and insurance costs

Who Is Your Target Market?

They all have one thing in common: they're trying to sell their house or business. As part of their real estate budget, they appreciate the need to post high-quality images of their properties.

How Much Can You Charge Customers?

A single photoshoot costs between $80 to $500, depending on the size of the property and where the house or business is situated. This package includes 25-50 edited images. Photographers new to the real estate market should consider their pricing approach seriously. Trying to undercut competitors only works to diminish the profession's status.

How Will You Name Your Business?

An important and challenging decision must be made when naming a new product. If you run a sole proprietorship, you should consider using a different business name than your own.

When deciding on a business name, conduct the following checks:

  • Records of companies in your state
  • Record keeping on federal and state trademarks
  • Facebook, Twitter, and other social media sites
  • Availability of web domain names

If you can't come up with a name yourself, you can take the assistance of a real estate photography business name generator. It may help you come up with appropriate real estate photography business names.

Once you have decided on a name, you must acquire your domain name before anyone else does.

What's Your Specialty?

Real estate photography is a specialized field. It will never be as mainstream as portrait, landscape photography, or other photography fields. However, this means you have a better chance of getting more clients and generating more money. So, you must proclaim your specialty in real estate photography. That will allow relevant clients to reach out to you.

Step 2: Get The Paperwork Right


This is an important step that you cannot skip unless you're already a professional photographer.

Form A Legal Entity

Partnership, sole proprietorship, corporation, and limited liability company (LLC) are the most popular business structures.

If your real estate photography business is sued, having a formal entity as a corporation or LLC protects you personally. For a small fee, you can either form an LLC yourself or use one of the Best LLC Services.

Register For Tax

Before starting a business, you'll need to register for several federal and state taxes. You will need to request an EIN to register for taxes. It's really simple and completely free!

Depending on which business form you choose, you may have different taxation options for your company. For instance, some LLCs can benefit from being taxed as an S corporation (S corp).

There may be state-specific taxes that apply to your company.

Open Your Business Bank Account

Asset protection requires separate banking and credit accounts from personal assets.

Because your finances are intertwined, your personal possessions (such as your house, car, and other belongings) are at risk. This is called piercing your corporation's veil.

It's also possible to obtain corporate-branded credit cards and other finance by learning how to create company credit.

Open A Business Bank Account

This protects your assets by separating them from the resources of your business. It also makes tax and accounting preparation easier.

Set up a net-30 account now

Use net-30 vendors to develop your business credit. "Net-30" is a company credit plan where the supplier is paid within 30 days after receiving products or services.

Companies that need items urgently but lack finances may employ net-30 credit arrangements.

A company's credit accounts are reported to Experian Commercial, Equifax, and Dun & Bradstreet Commercial Credit.

Get A Business Credit Card

Personal and business expenses can be easily distinguished by putting all of your company expenditures in one place.

It also builds the credit history of your firm, which might assist you in the future in raising finances and attracting investment.

Business Insurance

Like licenses and permits, insurance is necessary for safe and legal operation. Business insurance helps protect your company's finances in the event of a covered loss.

There are numerous insurance policies tailored for various types of businesses. If you're unsure about your company's risks, start with General Liability Insurance. Small companies frequently require this type of coverage, so it's a brilliant place to start.

Many firms also require Workers' Compensation Insurance. If you employ individuals, your state may require you to obtain Workers' Compensation Insurance.

Step 3: Make Sure You Have The Equipment


Setting up a real estate photography business requires the correct equipment. The best part is that they aren't too pricey or rare.


A camera is obviously the most basic piece of photography equipment. It doesn't have to be expensive to work. If the company is new, a simple camera will do. But if you can, get a better camera to focus faster and take better photos.

Lens, Tripod, And Flash

You'll also need a wide-angle lens and a sturdy tripod. These should cover most creative real estate photography bases. But ensure that it must be a crop-compatible ultra-wide-angle lens. Just about any camera body will do, and the outcome will be attractive images.

A rudimentary wireless flash might also be worthwhile to Illuminate the background. It is a diffuser with a softbox and umbrella.


Real estate drone photography can provide dramatic, eye-catching photos that help a home stand out online. Drones can be used to create a virtual tour of a property, taking viewers through each room.

Drones can generate sweeping landscape images and show off a vast home, but they can't replace your trusty DSLR camera for interior shots.

If you want to shoot real estate with a drone, be aware that they can be expensive, starting at around $1000 and rising from there.

Aside from a typical property photography contract, a drone-operating contract is required due to additional legal requirements.

360 Camera


Virtual tours are becoming increasingly popular among real estate agents in 2021. You'll need a real estate 360 camera to make one, and RICOH THETA can be an excellent option for that.

RICOH THETA Z1 has two 1-inch sensors. It can take high-quality 360-degree photographs, making it one of the most popular virtual tour cameras. An auto HDR (bright colors, high contrast) mode is also included.

Step 4: Invest In Software And Tools


To fine-tune your photos, you'll need professional photo editing software like Adobe Creative Cloud or Lightroom. Moreover, tools like RICOH360 Tours help you create, edit, share and analyze virtual tours conveniently.

RICOH360 Tours was built with mainly real estate agents in mind. This software makes it simple to construct virtual tours for real estate listings. You may easily integrate and enhance your photographs and make virtual tours for your website or listing sites quickly.

Step 5: Brush Up Your Skills


It takes attention to detail, architecture, and lighting. Less editing is required with these talents, creating a seamless post-processing experience. Professionals must be able to communicate effectively and work under time constraints. So, it is essential to educate yourself in the field to brush up on your skills.

You can enroll in a photography school for a degree or a short-term real estate photography course. Moreover, various online real estate photography courses are available through Udemy or Coursera that teach both skill and business.

Joining an online photography group to learn from others and practice with your camera and equipment is another wonderful way to gain real-world experience. Find local Facebook or Meetup groups to meet and learn from other photographers.

Step 6: Setup Your Website


Everyone looks up online to research about any service or a business now. So, finding clients without a website has become undeniably difficult.

A website is the finest way to promote the photographer's services. What better way to interact with your online community than to create a website? Prospective clients can browse images and sample projects online. These assist them in understanding what the photographer can offer.

Filming your own place might help build a portfolio. Or do a free photoshoot at a friend's house or room.

Use Adobe or Photoshop to enhance your photos and emphasize key features of a home or room. But remember, editing isn't about filters and an unneeded backdrop. You can keep it simple and still show the room's key features.

The portfolio should contain the best projects. So, make sure you give preference to quality over quantity. Clients will look at your productions, not your project images. Choose 10-15 high-quality photographs to show.

Also include client reviews as testimonials on your website. People reading words of praise from other people about your business is more convincing than telling them about yourself. So, encourage your clients to give feedback which you can then post on your website.

Step 7: Learn About Sales / Marketing Activities


Creating an excellent web photographic portfolio is the best way to promote your real estate photography business. It allows potential clients to see all of your real estate photographs and drone photos in one place, along with your real estate photography pricing page.


A well-designed website can also be used to find new clients. With SEO, you can help customers find your website when searching for local real estate photography services. Moreover, when they run a search query regarding real estate photography, your page will appear on the first page. It will get you the desired attention to grow your business.


Attend networking events and mingle. Mention your portfolio and hand over your real estate photography cards.

Call realtors and pitch your services: contact at least 200 realtors or motels. Stopping after ten calls is not an option. Start with 50 phone calls. Let's see how many of those meetings turn into sales. This can help you figure out how many people to contact to start the business.

Don't fear. This won't be the end of your photography career! Once you have clients, they can tell other people, and you will be sought after. But first, you must reach out.

Social Media

Get your real estate photography company on social media. My favorite social networking sites are Instagram, Pinterest, Facebook, and others focused on sharing photographs and videos.

Attempt to gain more followers because more followers mean more clients.

Famous hotel brands or real estate agencies may approach you if you have a large following. They may be able to offer you discounts that benefit both you and their company.

Interacting with your target audience on social media is a great way to learn about them. They can provide you with feedback in the form of likes and comments.

Consider incorporating some behind-the-scenes images. These may show your good setup and forethought.

With a huge following, you may be able to explore other fields of photography. There are real estate photographers who moved towards the hotel and then interior photography.

Reach Out To Local Agents

If your company is still in its early stages, speaking with local real estate brokers is a good idea. Showcase the greatest images from featured properties' various locales.

Step 8: Build A Relationship With Clients


Your real estate photography business can develop a steady client base. There may be hotels or real estate brokers who are exclusively interested in doing business with you. Staying in touch with them will help your business grow exponentially.

Keeping an existing customer is usually less expensive than acquiring a new one. Treat your current customers well. You can occasionally provide discounts. Alternatively, create a customer loyalty program.

Make sure you follow up with your clients regularly. Thank them for selecting you and check to see whether they are happy.

Ask For Reviews

After the service is completed, ask your clients for positive feedback. You can put them on your website as a display. Alternatively, you may make a social media post about them.

Word-of-mouth advertising is the most effective type of marketing. People tend to believe what other people have to say about a firm.

Wrapping Up


When launching a real estate photography business, preparation and strategy are essential. Moreover, money and time will also be of vital importance to get started.

However, if you do it right, your hard work will surely pay off. To obtain excellent results, keep learning and mastering new talents. Doing this will help you score more real estate photography jobs.

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