Elevating a home listing to make it stand out and interest potential buyers is simple and efficient with RICOH THETA – just ask Lyndsay Lamb and Leslie Davis, co-hosts of HGTV’s Unsellable Houses and owners of home design studio Lamb & Co located in the Pacific Northwest. Read on to learn about how these top-producing real estate agents utilize RICOH THETA and RICOH360 Tours within their real estate and design work.

Thanks so much for connecting with us! Can you tell us about your background and how you got into real estate and design, and work your way up to having a show on HGTV? 

We’re twin sisters and have always had a strong connection. We didn’t always have the same taste in music, food, or even in boys growing up, but we have always had each other’s back–and that’s why we knew we would be great business partners. Lyndsay started her real estate career in 2008, and then Leslie jumped in to help a few years later. One of our goals was to make real estate as authentic and genuinely fun as possible; we started making videos of us driving around to houses with our clients and made them do "carpool karaoke" with us! The video caught the eye of someone at the network, and as they say, the rest is history!

Lyndsay Lamb and Leslie Davis

What is your approach to design and real estate? Tell us about your business - what is Lamb & Co's specialty area/focus?

We specialize in getting our sellers top dollar for their homes and helping buyers every step of the way. We offer real estate services, home renovation and interior design, home staging, home decor at our storefront, and more. Lamb & Co. is a place for us to do home, decor, and life together.

Wow - what an impressive design brand you’ve built. We know you’ve been using RICOH THETA for some time - in what areas of the design and real estate process do you use the camera and 360-degree photography? How does it benefit your business?

We use the RICOH THETA cameras and 360-degree photography as part of our listing process. It really is such a benefit and selling point to our clients and potential buyers. We've found RICOH THETA so simple to use that everyone on our team can use it, and it provides such value to our listings.

Virtual Tour (©Lamb & Co.)

We’re so glad to hear that! Can you tell us about your workflow when using RICOH THETA?

Our agents take turns using the RICOH THETA camera while on-site at their properties. It's so simple – after the home is staged, they shoot the walkthrough as if you were walking through the home, placing the camera on a stand in each room as they move through the property. The agents then pass off the images and videos to our marketing team, who edit and create the virtual tours that are ultimately inserted into the online listing and in marketing materials.  We make sure the content is ready to go as soon as the home is active on the market!

That’s great! Do you also utilize traditional photography in your work? If so, what other cameras do you use? 

In addition to using RICOH THETA, we also have a professional photographer come in to take traditional 2D photos throughout the home.

How did you discover and start using the RICOH THETA Z1? What do you like about it?

We started using the RICOH THETA Z1 a few years ago and we love it! It’s the only 360-degree camera we’ve used. We love how clear and high quality the photos are, as well as how easy the user interface is. It’s simple and easy for our entire team to use because it allows them to capture an entire room in just one click.


So glad to hear that your entire team has experienced RICOH THETA's benefits! Do you have any tips or tricks for shooting with a 360-degree camera?

We've found it's easiest to have the camera at about eye level. We utilize the TD-1 stand to ensure the camera sits at the right height. Keeping the camera position consistent makes the most sense when it all comes together for the virtual tour of a space.

Once you are finished capturing photos of a space, where do you share them? Do you use RICOH360 Tours to help out with sharing listings?

We use RICOH360 Tours to create walkthroughs of our listings that we showcase on our personal website and on the NWMLS. We’ve found it very beneficial  for potential buyers to experience a virtual walkthrough and really see the space. This is especially helpful if they're out of town or hope to get a better feel for the flow of the home before seeing it in person.

Do you think the use of 360-degree images will continue to grow in your industry? If yes, how do you expect this technology to advance?

Yes! We've had some clients use a VR headset to tour homes from across the country! It's very neat, and we’re interested in experimenting with that technology more.

Thanks so much for sharing your insights on how RICOH THETA and RICOH360 Tours can benefit real estate and design! You can follow Lyndsay and Leslie on Instagram, Facebook, Pinterest, YouTube, Twitter, their website, and on HGTV’s Unsellable Houses